Homes Houses
Turning a smart property idea into a clear, credible and investable brand.
The problem?
A smart property model; but no brand, no clarity, and no way to pitch it.
The solution?
A bold identity, simple language, and a visual hook that made the offer instantly memorable.
The outcome?
Holmes Houses stands as proof that even at entry level, great ideas deserve great presentation.
After working with Aaron Homes on Ezeefest, a brand strategy project, we were then asked to help bring his next idea to life: Holmes Houses, a property investment business designed to make the housing market accessible.
The offer was clear and compelling: invest from as little as £5,000 in a renovation project, typically completed within six months, and see potential returns of 15–20%. For those priced out of traditional property investment, it was a clever and timely proposition.
We developed a confident, modern identity and website that made the model easy to grasp. At its heart was a neat brandmark, two Hs, one inside the other, which, when cropped at the bottom of the page, subtly formed a ladder. Paired with the strapline “Climb onto the property ladder”, it turned a smart business idea into a visually memorable brand.
