We create brands that
Convert more.
Retain more.
Make more profit.
For small businesses, solopreneurs and startups
Gschiel
We helped Robert Gschiel create his own exclusive property management brand. Robert has doubled his turnover each year.
Enabling growth
A strong brand removes friction.
Externally, it builds trust faster and makes the offer clearer and more engaging.
Internally, it brings focus and confidence to decision-making, so the business can concentrate on what really matters.
A strong brand has a compound effect on growth.
What a strong brand doesn’t replace is leadership, discipline, or service, that still comes down to you.
Awards and recognition
Lucid has won both Gold and Silver at the DBA Design Effectiveness Awards for Excellence for the NHS Clean Your Hands campaign, judged on empirical evidence they reflect design’s commercial and behavioural impact, work that delivers measurable, lasting change.
Across his agency career, Colin also received a further two Silver awards, four D&AD nominations, and a Singapore Design Award during his time working in Asia.
Clean Your Hands and Medical Error were both awarded CIPR Grand Prix honours for the NHS National Patient Safety Agency.
Provenance
Evolving brands at a national scale
The All English Lawn Tennis & Croquet Club
For over ten years we delivered almost flawlessly*.
We supported the All English Tennis Club on 300 projects a year across a range of divisions, we delivered strategic thinking, seamless design and zero compromise and we never missed a deadline.
* Nobody is perfect, if we make a mistake, we own up and fix it. If we have a difference of opinion, we agree to disagree and move on.
Relevance
Building brands from the inside out
Startups, solopreneurs and small businesses
Imagery and intellect
We’ve been weaving AI into our process for over two years, first through Midjourney, exploring how image generation could accelerate creative exploration, then with large language models to sharpen thinking, structure strategy, and streamline delivery.
The result: faster insight, richer ideas, and smarter work without losing the human touch.
Defining
Audience definition and segmentation
Market and competitor intelligence
Brand positioning analysis
Keyword and content opportunity mapping
Sentiment and review analysis
Naming and language exploration
Designing
Visual concept generation
Style and mood-board development
Prototyping and iteration
AI-assisted copy generation
Voice and message testing
Delivering
Website content creation and refinement
LinkedIn and social post generation
Campaign testing and optimisation
Automation and workflow design
Reporting and insight generation
The compound effect of branding
Starting with a £50k, turnover after 10 years in business.
Referral
£52,000 p.a.
Branding + Marketing + Organic growth
£613,000 p.a.
Rely on referrals alone and, after ten years, turnover barely moves.
Invest consistently in brand and marketing, and the same business follows a very different trajectory.
Same starting point. Very different outcomes.
Indicative figures only, results depend on market conditions, brand strategy, and execution quality.
Assumptions informed by data from the Chartered Institute of Marketing, Nielsen, Deloitte, Interbrand, and Brand Finance. Figures are indicative only.
Where to start
Creating growth isn’t magic, it’s method, and when you understand how value is created, you can scale it.
About our callback
The conversation that starts everything.
A short, focused call to understand your business, what’s currently challenging you, and what you want to achieve.
It gives us the context needed to confirm whether we’re the right fit; and where experienced judgement (in strategy, brand, or the considered use of AI) could make the biggest difference.
It delivers
Clarity on goals, context, and next steps; so any work begins with focus, purpose, and momentum.
Define. Design. Deliver.
Define
We move into a focused strategy session to clarify what success looks like; for you and for your customers.
We uncover what your audience truly values, why they choose you, and how you can stand apart.
This insight sets the direction for everything that follows.
This delivers:
A sharp strategic foundation that ensures your brand aligns with your personality, goals, and market.
Design
With a clear brief in place, the creative work begins.
We explore and refine ideas, building a visual identity and system that communicates confidently and stands out in your space.
This delivers:
A distinctive, cohesive design system ready to enhance every touchpoint.
Deliver
We refine, finalise, and prepare everything for seamless rollout.
Your brand assets, guidelines, and core communications are packaged for easy use across print, digital, and marketing.
This delivers:
A ready-to-launch brand that saves time, removes friction, and strengthens every campaign.
Colin and his team are excellent! They put in so much effort and attention to detail. Their thorough analysis of the competitors and the market drove the strategic and creative input, delivering a great return on our investment.
We love working with him and look forward to working with him again.
George Mikhaeil
COO, More Than Muscle
Established organisations
Brand creation
