We help businesses to stand out, win better clients and grow profitably.
Small businesses, sololpreneurs and Startups
Gschiel
We helped Robert Gschiel create his own exclusive property management brand. Robert has doubled his turnover each year.
Creating growth
A strong brand creates engagement.
For your audience, it builds trust faster and makes the offer clear and engaging.
For your business, it brings focus and confidence to decision-making, so you can concentrate on what really matters.
A strong brand also has a compound effect on growth.
Startups
Solopreneurs and SMEs
Corporations
The All English Lawn Tennis & Croquet Club
We supported the All English Tennis Club on 300 projects a year across a range of divisions, we delivered strategic thinking, seamless design and zero compromise and we never missed a deadline.
When brand strategy works, the impact is real.
The NHS CleanYourHands campaign saved lives.
Bacs’ rebrand help drive a 15% uplift in Direct Debit usage.
Lindt’s Gold Bunny refresh added 7% to the brands bottom line
Awards and recognition
Lucid won the Grand Prix DBA Design Effectiveness Award for a NHS campaign that changed behaviour and delivered measurable results. Colin’s career also includes D&AD nominations, additional DBA awards and a Singapore Design Award.
Imagery and insight
We use AI to help accelerate insights, ideas and delivery, without replacing human judgement or creativity.
The brand journey
Effective branding shifts perception, moving your business towards higher quality, higher value and stronger positioning.
Strong brands aren’t built by accident. They follow a clear process: understanding the market, defining a position, creating differentiation and expressing it consistently.
The steps to creating a strong brand are always the same. What changes are the scale, complexity, and time required.
The three stages
Defining
Understand your audience
Review your market and competitors
Clarify your position
Find content opportunities
Learn from customer feedback
Shape the language
Designing
Create visual directions
Build the look and feel
Test ideas quickly
Develop copy with AI support
Refine tone of voice
Sharpen your message
Delivering
Create website content
Produce social content
Test and improve campaigns
Automate repetitive tasks
Measure what’s working
The compound effect of branding
Starting from £50k turnover, here’s where two businesses might be after 10 years:
A company relying purely on referrals might reach:
£52,000 per year
A company combining branding, marketing and organic growth could reach:
£613,000 per year
Same starting point. Very different outcomes
Branding is one of the most powerful investments a business can make.
Indicative figures only; results depend on market conditions, brand strategy, and execution quality. Assumptions are informed by data from the Chartered Institute of Marketing, Nielsen, Deloitte, Interbrand, and Brand Finance.
Where to start
Learn how value is created and scale it.
The conversation that starts everything.
A short, focused call to understand your business, what’s currently challenging you, and what you want to achieve.
It gives us the context needed to confirm whether we’re the right fit; and where experienced judgement (in strategy, brand, or the considered use of AI) could make the biggest difference.
It delivers
Clarity on goals, context, and next steps; so any work begins with focus, purpose, and momentum.
Colin and his team are excellent! They put in so much effort and attention to detail. Their thorough analysis of the competitors and the market drove the strategic and creative input, delivering a great return on our investment.
We love working with him and look forward to working with him again.
George Mikhaeil
COO, More Than Muscle
Our clients
Established organisations
Small businesses, Solopreneurs and Startups
