Hi I’m Colin.

This is my company Lucid Brand.

I am a creative* I live in a world of dreams, possibilities and opportunities. I take ideas and squeeze them into reality.

I help small businesses build brands that people love.

* I believe that we are all creative, but a creative is someone who makes their living through selling their creativity.

Say Hi.

About me

With 25 years in branding, I have made countless businesses clearer, stronger, and more successful. I don’t just design, I help companies start up and grow up.

What I do

I help businesses understand who they are, what they stand for, and how to communicate that with clarity. Whether it’s a startup finding its feet or a mature brand in need of direction, I bring structure, creativity, and commercial sense to the table.

Why it matters

A good brand isn’t just about how you look, it’s how you behave, what you offer, and how people talk about you. That’s why I focus on the whole picture: strategy, structure, story, and style. I don’t do generic; I help businesses become unmistakable.

How I got here

I’ve worked at top design consultancies, led award-winning teams, and helped global brands and local businesses alike. I’ve seen what works and what doesn’t, and I’ve learned the hard way that a pretty brand without a solid foundation won’t get you very far.

Over the years, I’ve picked up a few things: five DBA Design Effectiveness Awards (including two golds), four D&AD nominations, and a Singapore Design Award. I’ve worked with blue-chip clients like the All England Lawn Tennis and Croquet Club, Lindt, Knight Frank, and Bacs, as well as many founders and small teams looking to scale up with confidence.

Who I work with

These days, I work with founders, small teams, and growing businesses who value clarity, quality, and strategic thinking. I keep things lean and focused, bringing in trusted collaborators when the job demands it.

Outside of work

I live in Epsom with my tolerant wife, lovely daughters, and an opinionated cockapoo. When I’m not working, I’m probably walking, climbing mountains, building, or tinkering with a new idea.

If you think I sound like someone you’d like to work with then let’s have a chat. I’m happy to help in any way I can.