Aquapac
From global decline to millions in sales; and a Queen’s Award.
The problem?
A great product, but a brand losing traction.
The outcome?
A bold new identity, better shelf appeal, new retail partnerships; and 5 million+ units sold.
Why?
A strategic brand reset, with a clear visual system and packaging that buyers engaged with.
The Aquapac team were brilliant, they redesigned the product range and powered the comeback.
Aquapac invented the world’s first waterproof phone case and had built a respected global brand. But when their patents expired and competitors flooded in, sales dropped fast.
The problem? Outdated branding. Weak shelf presence. Buyers were losing interest.
We teamed up with strategist Colum Lowe and the Aquapac crew to get under the skin of the problem. With buyer input, we reframed Aquapac from a gadgety impulse buy to essential outdoor kit.
We rebuilt the brand from the ground up; identity, packaging, product styling, and tone; with Aquapac’s brilliant internal team redesigning the products themselves to match the new vision.
The new look landed. Aquapac picked up new retailers, rebuilt buyer confidence, expanded to 60+ countries, and was awarded a Queen’s Award for Enterprise innovation.
The result? Over 5 million units sold.
