Practical help with brand, marketing and growth.
We help businesses solve problems, stand out and win better clients.
Startups
Solopreneurs
Small businesses
We helped Robert Gschiel create his own exclusive property management brand. Robert has doubled his turnover each year.
The right brand can change everything.
Struggling to stand out? Do this.
Most businesses try to be better. The ones that win are different in a way that matters.
Getting the wrong clients? Do this.
If the work isn’t right, the problem isn’t the market, it’s how you’re positioned.
Want to be the obvious choice? Do this.
Clarity beats cleverness. If people have to think, they won’t choose you.
Not growing like you should be? Do this.
Growth isn’t luck. It’s the result of a few things working together, or not.
Website not bringing in work? Do this.
A good website doesn’t just look right, it guides people to act.
Not using LinkedIn properly? Do this.
You don’t need to go viral. You need to be consistently visible to the right people.
Not using LinkedIn properly? Do this.
You don’t need to go viral. You need to be consistently visible to the right people.
Not sure what strategy actually means? Do this.
Strategy isn’t theory. It’s the decisions that shape how your business wins.
Want to move faster than your competitors? Do this.Speed comes from clarity. Most businesses are slow because they’re unsure.
The Lucid Model
Solving the problems that stop businesses growing.
Most businesses do not struggle through lack of effort. They struggle because the parts that drive growth are out of sync.
Lucid helps put them in the right order.
How does momentum build?
We focus activity around the things most likely to generate enquiries, value and progress.
1. Problem We identify the real issue holding the business back.
2. Audience We define the people most likely to value and buy from you.
3. Offer We shape your offer so it feels clearer, stronger and easier to choose.
4. Revenue We examine how the business earns money and improve it.
5. Brand We define the foundations that shape trust, perception and value.
6. Design We create a visual identity that expresses the brand with confidence.
7. Website We build websites that help people understand, trust and act.
8. Growth We focus efforts on the activities most likely to drive momentum.
The Lucid Model
Solving the problems that stop businesses growing.
Most businesses do not struggle through lack of effort.
They struggle because the parts that drive growth are out of sync.
Lucid helps put them in the right order.
1. Problem
We identify the real issue holding the business back.
2. Audience
We define the people most likely to value and buy from you.
3. Offer
We shape your offer so it feels clearer, stronger and easier to choose.
4. Revenue Model
We examine how the business earns money and where it can improve.
5. Brand
We define the foundations that shape trust, perception & value.
6. Design
We create a visual identity that expresses the brand with confidence.
7. Website
We build websites that help people understand, trust and act.
8. Growth
We focus effort on the activities most likely to drive momentum.
Research, strategy and design for businesses that want to grow.
Practical help with brand, marketing and positioning.
Start-ups
Turn a good idea into a credible business.
We will help you clarify your positioning, create a brand and build the foundations for growth.
Solopreneurs
Build a brand people trust.
We will help you align your expertise with the right audience and create a website that converts attention into clients.
Small businesses
When marketing isn’t working.
We will help you do what it takes; fix the brand, clarify the message or create new assets whatever helps to rebuild momentum.
Awards and recognition
Lucid won the Grand Prix DBA Design Effectiveness Award for a NHS campaign that changed behaviour and delivered measurable results. Colin’s career also includes D&AD nominations, additional DBA awards and a Singapore Design Award.
Our clients
We help turn ideas, expertise and ambition into clear, credible, market-ready brands.
Working with startups solopreneurs and small businesses→
We bring clarity, coherence and human focus to complex, high-stakes brands.
Working with corporations and international brands→
Human thinking.
Accelerated by AI.
We use AI to help accelerate insights, ideas and delivery, without replacing human judgement or creativity.
The compound effect of branding
* Based on industry growth research and long-term brand ROI studies.
So imagine you have two companies A and B, both have £50,000 turnover.
A works solely upon referral, B invests in branding, marketing and also supports organic growth.
Fast forward to 10 years later…
A will have a turnover of £52,000
B will have a turnover of £650,000
Same starting point, two very different outcomes.
Carefully investing in branding and marketing is one of the most powerful investments that small business can make.
The returns far outweigh the investment.
Create more value in your business.
The conversation that starts everything.
A short, focused call to understand your business, what’s currently challenging you, and what you want to achieve.
It gives us the context needed to confirm whether we’re the right fit; and where experienced judgement (in strategy, brand, or the considered use of AI) could make the biggest difference.
This delivers:
Clarity on goals, context, and next steps; so any work begins with focus, purpose, and momentum.
Colin and his team are excellent! They put in so much effort and attention to detail. Their thorough analysis of the competitors and the market drove the strategic and creative input, delivering a great return on our investment.
We love working with him and look forward to working with him again.
George Mikhaeil
COO, More Than Muscle
