Branding for small businesses
Deep thinking for small brands.
I am a creative, I live in a world of dreams, possibilities and opportunities. I take ideas and squeeze them into reality, in doing so I help small businesses build brands that make people want to engage with.
Whether you’re just starting out or trying to take things to the next level, I can help you work out what makes you different, how to talk about it, how to look and sound confident and credible, and who to talk to.
Proven. Practical. Profitable.
Over the years, we’ve helped clients grow, reposition, and thrive. Sometimes quietly behind the scenes. Sometimes with results that are hard to ignore.
Brand strategy
Naming and identity
Creative direction
Brand design and expression
Website and digital
Applications and implementation
Small businesses
Startups
Solopreneurs
Gold and Silver DBA awards for our part in the NHS National Patient Safety Agencies CleanYourHands project
We’ve been fortunate to work with some exceptional clients, friends, and colleagues - people who value partnership and bring insight as well as the spark of inspiration and a stack of determination. Teamwork is where magic happens, and together, we turn good ideas into great ideas and great ideas into lasting success, occasionally, we are lucky enough to be recognised for it.
We helped save the NHS £140,000,000 and hundreds of lives.
Supporting the All England Lawn Tennis Club showed me how much small businesses can borrow from big-brand thinking. Clear vision, attention to detail, and a focus on people aren’t luxuries, they’re essentials. Apply them well, and you’ll see real, lasting impact in your own business.
Designing Gill’s brand shows how small businesses can punch above their weight. With a clear identity, consistent design, and a focus on customers, she gained the tools to compete with confidence, proof that brand-building isn’t just for the big players.
SMB Clients
Our clients aren’t just names on a project list, they’re partners in a shared journey. We celebrate their wins as our own, and we’re driven by the challenge of helping them grow stronger, year after year. That’s why so many choose to stick with us not just for the results, but for the relationship we build along the way.
Below are some of the brands we have designed.
Colin and his team are excellent! They put in so much effort and attention to detail. Their thorough analysis of the competitors and the market drove the strategic and creative input, delivering a great return on our investment.
We love working with him and look forward to working with him again.
George Mikhaeil,
COO, More Than Muscle
Teamwork
Our achievements start with teamwork.
We’ve been fortunate to collaborate with some truly exceptional people, clients who value partnership as much as we do. It’s this shared commitment that turns good ideas into lasting success, and this is where the magic happens, when creatives and clients work together toward a shared goal.
The best results emerge from open conversations, mutual trust, and a clear vision that everyone shares and believes in.
Corporate expertise, small-business focus
There are two main ways we help. Firstly, we bring the kind of insight you only get from 25 years working with world-class brands. We know what it takes to deliver precision, strategy, and results and we apply that same polish and expertise to help your business grow. The difference? We’re laser-focused on making it work for you in the real world, not just in a glossy presentations
Secondly, we make the process as easy as we can. Building a strong brand can be complex, even daunting, so we work with flexibility, empathy, and understanding. We listen, adapt, and keep things moving without losing sight of what matters.
Gill Balfour: Case study
Corporate expertise, small-business focus
There are two main ways we help. Firstly, we bring the kind of insight you only get from 25 years working with world-class brands. We know what it takes to deliver precision, strategy, and results and we apply that same polish and expertise to help your business grow. The difference? We’re laser-focused on making it work for you in the real world, not just in a glossy presentations
Secondly, we make the process as easy as we can. Building a strong brand can be complex, even daunting, so we work with flexibility, empathy, and understanding. We listen, adapt, and keep things moving without losing sight of what matters.
More Than Muscle: How to build a brand
Corporate expertise, small-business focus
There are two main ways we help. Firstly, we bring the kind of insight you only get from 25 years working with world-class brands. We know what it takes to deliver precision, strategy, and results and we apply that same polish and expertise to help your business grow. The difference? We’re laser-focused on making it work for you in the real world, not just in a glossy presentations
Secondly, we make the process as easy as we can. Building a strong brand can be complex, even daunting, so we work with flexibility, empathy, and understanding. We listen, adapt, and keep things moving without losing sight of what matters.
Provenance
The NHS’s largest internal communications campaign
The CleanYourHands campaign was rolled out to 18,000 hospital wards with 100% voluntary adoption. A behaviour-changing campaign it saved over £140,000,000 and an estimated 250 lives in its first year, and became a global blueprint for success
Wimbledon; delivered flawlessly.
For over twelve years we supported the All English Tennis Club on 300 projects a year across a range of divisions, we delivered strategic thinking, seamless design and zero compromise and we never missed a deadline.
Modernising the institution behind UK payments
We clarified Bacs’ position as the trusted authority behind Direct Debit and Bacs Direct Credit. Our work defined their brand architecture, created a confident identity and helped strengthen stakeholder confidence ahead of industry-wide transformation.
Impact, consistency and increased efficiency
Lindt asked us to create the key visual for Lindt Gold Bunny. We went further — developing clever, cost-saving systems and best-in-class guidelines that led to a rollout across five UK brands, it contributed to 7% uplift in sales.
