Lucid Brand Tune-Up for Builders and Trades
Example: Branding for Home’s Houses
A confident, modern identity for a property investment company that flipped houses with a 15% target return. The interlocking H symbol — bold green and fine-line blue — forms a subtle ladder when cropped, reflecting growth, trust and upward progress. Simple Swiss typography completes a brand that feels solid, smart and quietly aspirational.
The Brandmark
A simple idea in the icon makes it memorable
The homepage clearly explains the proposition from the start
Clear simple communication, good images
Strong colours with a clean layout demonstrates confidence
For tradespeople with a site already — but it needs sharpening up
£1,250 fixed price (no VAT to add)
What we’ll do:
Website Review & Tidy-Up
We’ll look under the bonnet and give your current site a refresh.
Clean up the layout
Improve structure and flow
Check mobile performance
Fix clunky navigation or broken bits
Add clarity and purpose
We work with what you’ve got — saving time and budget.
Words that Work
We’ll tighten up your copy so it sounds confident and trustworthy.
Clear, jargon-free language
Stronger headlines and calls to action
Rewrite or edit 3 key sections (e.g. homepage, services, about)
One round of edits included
✔ Better Visuals with AI Support
You need to look like you know what you’re doing.
Where photography is poor or missing, we’ll generate realistic AI images to fill the gaps
Banners, job shots, service symbols or tools — all aligned with your brand
We’ll also guide you on what real photos to add later for credibility
AI imagery helps lift your site quickly — but we’ll be honest about what can and can’t be faked.
✔ Practical SEO & Performance Boosts
We’ll check your site isn’t being held back.
Basic keyword alignment (local services, location, etc.)
Page titles and meta descriptions
Performance tweaks if possible within your platform (loading speed, compression, etc.)
Optional Add-Ons
Same extras available as the full package:
New Logo – £395
Van Livery Design – £275
Google Business Profile Setup/Refresh – £145
Social Banners – £150
Mini-Style Guide – £125
📦
Fixed Price: £1,250
We sharpen up what you already have — so it looks better, reads clearer, and works harder.
Ready in around 2–3 weeks, depending on platform and access.
Would you like a:
Block layout version for your Squarespace site?
Side-by-side comparison graphic (Essentials vs Tune-Up)?
Mini calculator block so trades can self-select a package?
I can mock that up next if you’d like.