Brand Essentials for Builders and Trades

The Brandmark

Look the part. Win better work.

£2,500 fixed price

What you get:

Professional Identity

A clear, confident brand that works across every touchpoint.

• Custom logo (not from a template)

• Colour palette + font choices

• Print‑ready artwork for invoices, signs, and van livery

• Guidance for consistent use across tools, site, and social

A 5 page Website

Designed to convert browsers into bookings.

• Mobile‑first, fast-loading Squarespace site

• Service overview, trust-building headline, and clear call-to-action

• Image gallery, testimonials and “Why choose us” section

• SEO‑friendly with local focus and Google Maps integration

• Includes basic contact form and setup support

Real Copy, Written for You

We’ll write the words that help people trust you.

• Clear, down-to-earth language

• One headline, service description, and intro copy

• Includes ‘About’, contact details, and one round of edits

Smart Setup

Everything ready to go, no technical headaches.

• Help with domain, hosting, and Google Business Profile

• Contact form routing + email setup

• One round of post-launch tweaks

What’s not included (but still vital):

Photography*

We don’t supply photography, but it’s essential to making your site look professional.

We’ll guide you on:

• What kind of images you need (people, jobs, detail shots)

• How to take them, or what to brief a photographer

• Where and how to use them (gallery, banners, social proof).

  AI imagery

  It’s important that the images of your work look authentic and professional — they should reflect the real quality of what you do. However, for smaller supporting visuals (such as background images or generic examples), AI can be used to create or enhance imagery. This approach keeps your brand looking consistent and polished while significantly reducing photography and content costs.
  

  Let’s work together to make sure the visuals sell your quality.

Optional Extras

• Naming Workshop – £450

  Help naming your business, packages or services

• Van Livery Artwork – £275

  Designed to suit your van make/model

• Site Signboard Design – £250

  A professional A1/A2 board to leave on-site

• A5 Flyer or Postcard – £295

  For local leaflet drops or quote follow-ups

• Ongoing Updates – POA

  Monthly tweaks, seasonal offers, or blog content

Why this works

Most tradespeople rely on word of mouth — but your customers still check you out online before calling. A smart logo and clear website make it easier for good jobs to come your way. This isn’t about looking fancy. It’s about looking credible.

Fixed Price Package: £2,500

No hidden costs. No jargon. Just what you need to look the part — and get booked.

We build it together in 3–4 weeks. You get a brand and website you’re proud to show off.

Exclusions & Notes

While the package covers everything needed to get your business looking sharp and performing well online, there are a few things not included in the base price:

• Advanced SEO or ongoing optimisation – the setup includes basic keyword and location optimisation only.

• Domain names or hosting costs – these are purchased and billed directly to you (we can advise on the best options).

• Email setup or management – we can guide you, but custom domain emails (e.g. hello@yourbusiness.co.uk) are handled through your chosen provider.

• Stock or paid imagery – where custom photography or premium images are required, these will be quoted separately.

• Social media management – we’ll help you set up profiles, but ongoing content creation or posting isn’t included.

• Software subscriptions – any third-party tools (e.g. booking systems, CRM, website builders) are billed directly by the provider.

• Printing – printed materials such as business cards or van graphics are not included, but we’ll supply print-ready artwork.

Everything else — design, structure, launch setup, and support to get you running smoothly — is covered.