From decline to major success.


We created an new visual strategy and packaging for a major relaunch of Aquapac. The new brand heralded a complete change of fortune…

Aquapac were the brand for waterproof cases for consumer products and outdoor action.
They had invented the first-ever waterproof phone case.
Aquapac cases are relied on by Emergency Services all over the world.

However: patents were running out, competition had piled in, market share dropped off the cliff. Things were not going swimmingly for Aquapac.


Re-brand and relaunch.

We created a dynamic, robust feel for the brand to sit perfectly with the experiential environment, it has the modernity and prestige appropriate for the leading product development and manufacture company in the field.

The new brand strategy, visual identity, packaging and products design created a host of strong new relationships with better in-store placement, a batch of new retailers and successful partnerships with other leading global-brand product manufacturers, all of which paved the way for happy buyers consistent ongoing success.

Sales are now in excess of 5 million units, in over 60 countries.

Aquapac won a Queens award for export.


“The moment I saw the brandmark, I knew I had to have it”.
Tim Turnbull, Chief Executive.